MBA in International Marketing

• Spanish Language: 12 ECTS
• Program Studies (60 ECTS):
  • Economical – Financial Management of the Company: 4 ECTS
  • International Transportation of Goods: 3 ECTS
  • Storage Logistics: 4 ECTS
  • International Digital Commerce: 6 ECTS
  • International Funding: 3 ECTS
  • International Means of Payment: 4 ECTS
  • Information Markets System: 3 ECTS
  • Business and Entrepreneurships: 3 ECTS
  • +MBA Thesis 30 ECTS
• Internships (subject to conditions): 18 ECTS

Bachelor’s degree or graduate degree in humanities, sciences, tourism, hospitality, human resources, business, administration, management, communication, arts or a related field.

Mature students with some years of work experience and qualifications other than Ordinary and Advanced levels are considered.

The school will interview international students to assess if the English language is up to the academic level or foreign qualification equating to Common European Framework.

• Criticize the Insights of the market, consumer and client for the development of differential competitive advantages and generators of value for the brand, through innovation and digital transformation.
• Formulate and lead the execution of the strategic Marketing and Commercial plan fully integrated into the company’s strategy and objectives and aimed at generating sustained and sustainable demand.
• Design the appropriate stimuli for the market based on the elements of the Marketing Mix, anticipating changes in the consumer and the market to reinforce the value and reputation of the brand.
• Defend the importance of Marketing and the Brand’s reputation in the company’s global strategy as an essential function of demand generation, as well as its essential contribution to meeting the Stakeholders’ objectives.
• Resolve complex situations creatively in any business in highly internationalized and disruptive environments.